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Branding

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  • It acts as an influence of choice
  • It creates loyalty and advocacy
  • It provides a platform for growth
  • It provides a vital differentiator, especially where the basic product or service is widely offered

 

Description

The process involved in creating a unique name and image for a product in the consumer’s mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

Branding is also a way to build an important company asset, which is a good reputation. Whether a company has no reputation, or a less than stellar reputation, branding can help change that. Branding can build an expectation about the company services or products, and can encourage the company to maintain that expectation, or exceed them, bringing better products and services to the market place.

Features:

  • It acts as an influence of choice
  • It creates loyalty and advocacy
  • It provides a platform for growth
  • It provides a vital differentiator, especially where the basic product or service is widely offered

An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.

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